Benefits of Email AutomationĮmail marketing automation is executed by robust email automation software to increase customer loyalty by keeping your customers engaged. You are able to automatically send the right relevant messages to the right audience at the right time, instead of manually sending a marketing email every single time you want to connect with your customers. Using marketing automation software leverages email marketing to strengthen relationships with your existing customers, create connections with new subscribers, and maximize your revenue with email. Email Automation in 2023 What is Email Automation?Įmail automation is a way to utilize marketing tools to trigger automated messages to a person based on an action they took or didn’t take.
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